Market Research problem
I'm rushing an assignment and hope you can help!
Question: How do Gen Y interact with media (or communication channel) - both now and in the future?
1. Identify 2 traditional media & 2 emerging channel
Traditional - hoarding in a football stadium, television channels
Emerging - Social networking sites (Facebook), Video Game in-game ads (NFS etc)
2. Identify at least 3 interesting research objectives (or more than 3)
a. Do respondants find ads intrusive?
b. Would respondants prefer free content with ads or paid subscriptions without ads?
c. Would respondents click on online advertising?
d. Would advertisers prefer pay per click or pay per view?
3. Do quick secondary research regarding Gen Y and selected media
This one can google lah.
4. Develop a short questionaire to fulfill selected research objectives
Maybe 20-25 questions? Should be ok, but I'm open to suggestions
5. Suggest a sampling plan, survey implementation plan and analyses strategy
Online survey, cuz its cheap, easy to analyse using existing tools, wide geographical area, etc.
Send input to chatterbox or comments. Thanks!
Question: How do Gen Y interact with media (or communication channel) - both now and in the future?
1. Identify 2 traditional media & 2 emerging channel
Traditional - hoarding in a football stadium, television channels
Emerging - Social networking sites (Facebook), Video Game in-game ads (NFS etc)
2. Identify at least 3 interesting research objectives (or more than 3)
a. Do respondants find ads intrusive?
b. Would respondants prefer free content with ads or paid subscriptions without ads?
c. Would respondents click on online advertising?
d. Would advertisers prefer pay per click or pay per view?
3. Do quick secondary research regarding Gen Y and selected media
This one can google lah.
4. Develop a short questionaire to fulfill selected research objectives
Maybe 20-25 questions? Should be ok, but I'm open to suggestions
5. Suggest a sampling plan, survey implementation plan and analyses strategy
Online survey, cuz its cheap, easy to analyse using existing tools, wide geographical area, etc.
Send input to chatterbox or comments. Thanks!
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